reverse threading

the path back is the path forward


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i didn’t know. [k.s. friday]

i didn't know song box

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yesterday, the senate passed the Music Modernization Act, a complex bill that is supposed to help songwriters in these days of streaming.  as quoted in one article questioning the feasibility of pushing through this bill as is:  “…niche labels and independent musicians face either a zero, or statistically insignificant, chance of a return on their investment through streaming. many report barely paying for a sandwich with their royalties.” (maria schneider, musicanswers.org) yes. creatives are still facing a grotesque misalignment of power and income despite an effort to supposedly be “helped”.

i didn’t know, back when i released my first album, that there would be another…and another…and another…

i didn’t know how vulnerable i would feel each time i released a collection of my soul, turned into tracks of music.

i didn’t know how grateful i would feel each time i stood on stage and spoke to an audience that was there to hear this music – my music.

i didn’t know how many stores, in the early days, would carry these cds (and cassette tapes, way back when), how many times i would be live on QVC-TV, how many radio interviews i would be relishing.

i didn’t know how humbling it would feel that many people would respond to something in my music, something would resonate with them, something would be healing or heartening or touch them.

i didn’t know, through the years, how many thousands of cds would sell, how many boxes i would carry, how many wholesale shows or retail shows i would be present at or how many phone calls i (or wonderful people who worked with me) would make or receive, taking and shipping orders.

i didn’t know that the BMI royalty statements i was getting earlier would soon decline as our world and the internet changed them drastically.  the one i got two days ago for a period of the year included 59,000 performance counts and a $47.47 check.  streaming has made it unnecessary to purchase a physical cd or even pay for and download an artist’s music and so i agree with the writer who said: “streaming revenue for most independent musicians doesn’t even amount to pocket lint.” (m.schneider)

i didn’t know that the yearning inside me to compose and record more music to be released on cds would be stymied by the cost vs earnings debacle that has been created by an industry that doesn’t lift up the independent, while the behemoths remain behemoth.

i didn’t know how sad it would make me.  i didn’t know how it would change me.  i didn’t know i would keep wondering ‘what next?’  i didn’t know i would be seeking answers to where i stand as a composer.  i didn’t know my piano would call from my studio and i would ignore it, feeling betrayed by a profession that should pay my bills like any other.

i just didn’t know.

purchase the physical cd THIS PART OF THE JOURNEY or purchase a download of I DIDN’T KNOW (track 4) on iTUNES or CDBaby

read DAVID’S thoughts on this K.S. FRIDAY

I DIDN’T KNOW from THIS PART OF THE JOURNEY ©️ 1998, 2000 kerri sherwood


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and goodnight. [k.s. friday]

andgoodnight song box

when i saw aly a few weeks ago she was holding her sweet baby boy landon in her arms and she told me that every night he goes to sleep with this album playing.  ian joked that landon doesn’t make it much past the first three pieces, so maybe they should start it in the middle so they would be able to hear more of it.  either way, hearing snippets or the whole hour of lullabies, i am touched that this little boy is gently going off to sleep with this music playing him into dreams.

i recorded this album after many others.  i had already recorded six original cds, three christmas albums, two retro 60s/70s albums, two hymn albums and several singles by this point.  but many of the shops stocking my albums and listeners who had purchased albums asked me about a lullaby album.  it was with the picture in my heart of rocking (or walking) my own children to sleep that i researched lullabies, wrote a couple original pieces and spent time in the studio at yamaha artist services in nyc recording this.

some of my most precious memories are of My Girl or My Boy drifting off to sleep as i sat in the rocking chair in the nursery watching the seasons change out the window.  i would read goodnight moon and sing quietly to them.  then i would tiptoe out of the room, careful to avoid the spots in the old wood floor that would creak under my steps.

and so, it is an amazing thing knowing that there are moms and dads out there in the world, rocking tenderly or softly slipping out of their nursery with my album AND GOODNIGHT playing their cherished baby into sweet sleep.

 

download the album AND GOODNIGHT on iTUNES or CDBaby for your nursery iPOD

read DAVID’S thoughts about this K.S. FRIDAY

K.S. FRIDAY – ON OUR WEBSITE

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visit our kerrianddavid page on facebook!

AND GOODNIGHT from AND GOODNIGHT-A LULLABY ALBUM ©️ 2005 kerri sherwood

 


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the chase. [chicken marsala monday]

itsnotthecatch WITH EYES jpeg copy

dogdog drags babycat across the wood floors through the house with babycat’s head in his mouth.  at first, when dogdog was new to the family, it really frightened us and we admonished dogga for dragging the cat around.  but then we realized that it was a game.  if dogdog wasn’t playing, babycat would slap at dogdog with his claw-paw and make the chase start.  it mattered not who “won” the match, for there was no obvious winner. (although i must say that it appears that babycat is indeed the alpha in the house.)  most important for the two of them was the chase.  just having fun.

it’s the same with anticipation.  i can clearly remember having great anticipation for something-or-other, relishing that feeling, the adrenalin rush, the quickening of heart, the excitement i could feel.  when the actual Thing happened, it wasn’t nearly as delicious as what led up to it – the anticipation, the process, the chase to it.  the Thing was almost anti-climactic, a sort of denouement of all the details getting there.

albums are kind of like that.  the process of writing, practicing, the anticipation, the work, chasing the perfect recording.  and then, the tying up of loose ends, the post-project letdown. as much as i wish i could, there is no way i can control what the ‘catch’ will be, whether or not the music will resonate with listeners, whether or not the album will do well in the market.

as an artist, it is all the magic in the middle that matters to me.  the chase.

if you'd like to see more CHICKEN...

read DAVID’S thoughts on this CHICKEN MARSALA MONDAY

CHICKEN MARSALA MONDAY – ON OUR SITE

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please visit our kerrianddavid page on facebook

it’s not the catch, it’s the chase that matters ©️ 2016 david robinson & kerri sherwood

 

 


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trust where you’re going. [two artists tuesday]

TRUST this one.jpg

so if you are an over-thinker like me, this is tough – to trust where you’re going.  there are too many details that get in the way of the overall picture.  d is a global thinker…he looks at the bigger picture, he calls it “from 30,000 feet”.  i need to be able to envision each foot to get there….ok, maybe not EACH one, but i need a few more details lined up in order to believe something is possible.  that disparity gets us in trouble sometimes.  we talk about something and are having two different conversations within the same conversation.  mostly, we usually agree on the ultimate Thing, but getting there is, well, sometimes cloaked in a tad bit of disagreement.

who was it that said, “everything will be ok in the end.  and if it’s not ok, it’s not the end” ???  such brilliance! and optimism!  i suppose we gauge so much of what might happen on what happened Before.  we have pre-judgments about how something will turn out; we have reluctance to start; we think, “i’ve already DONE this and it didn’t work.”

i am at a crossroads.  after 15 albums, i haven’t recorded an album in 8 years, haven’t recorded a new vocal album in 16.  16!  where does the time go?  albums are very expensive projects, not only financially, but emotionally.  as i have already talked about numerous times, there is financial pressure on independent artists now like never before.  streaming and illegal downloading has lead to a literal trickle of income, despite millions of “listens”.

so – where do i go from here?  songs have been waiting; the piano beckons.  something in me resists, afraid of not recouping even what it costs at the front end for something new to be released.  part of me wants to believe – believe that it’s time to release something new, in this new time of my career.  put it out there and not be concerned with how it is received, how many cds are purchased, how many paid downloads vs how many times it is streamed or pirated.  but that won’t pay any bills, won’t afford a living.  i am having trouble seeing the 30,000 foot view.  not to mention all the feet in-between here and there.

like you, in some arena of your life, i am trying to trust.  that whatever decision i make it will be ok in the end.  and, if it’s not ok, it’s not the end.

if you'd like to see TWO ARTISTS copy

read DAVID’S thoughts on this TWO ARTISTS TUESDAY

TWO ARTISTS TUESDAY – ON OUR SITE

www.kerrisherwood.com

iTunes: kerri sherwood

trust where you’re going ©️ 2016 kerri sherwood & david robinson

 

 


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there is a peace in that.

Scan1

for weeks now i have been going through old photos. now, this is an enormous task – 35 years of life, 35 years of memories, 35 years of pictures…uhh…let’s make that 35 years of disorganized pictures…and i haven’t even gone back all the way (“obviously”, you all think, as you do the math between 35 and 57!) the rest of the journey back i’ll make another time. it will take me another long while.

some of you may have every picture you ever took in albums, cleverly captioned. some of you may have every picture you ever took in boxes, neatly labeled. i would like to say these photographs fell into one of these categories, but, uh, no, as my momma would say, “that ain’t so!” (she never used the word ‘ain’t’ unless it was in this context; she prided herself on vocabulary and grammar, and i (and my children – the girl and the boy) have been cursed (?) with this as well.)

so, my task involved bins and bins and boxes and envelopes and more envelopes of pictures, pictures, pictures. organizing photos into categories and sorting out thousands of duplicates that are helter-skelter likens to playing the match game…where did i see this one before? i spent the first week using a system to sort that quickly became ridiculously impossible. there were piles everywhere, spilling into other piles. this is a tedious task, at best, but i needed a better system. so the categories became more specific and boxes were labeled and placed all around the dining room, which became inaccessible to anything else for the weeks (literally, weeks!) this took place. labels like ‘baby-baby’, ‘random cuteness’, ‘winter’, ‘summer’, ‘christmas’, ‘easter’, ‘the pumpkin farm and fall’, ‘thanksgiving’, ‘pets’, ‘house stuff’, ‘trips’, ‘outdoor fun’, ‘family visiting’, ‘friends’, ‘school’, ‘music, sports, ballet’, ‘losing teeth’….the list goes on. it was daunting. bins of mixed-up photos surrounded me.Scan2

and i just finished.

now to find the place to bring them all to so that dvd’s and thumbnail print books may be made. i’ll download onto flash drives all the photos on the computer post-physical-picture-developing. and this task – at least 35/57 of the task – will be done.

last night at ukulele band i told everyone on the patio if they ever thought of doing this that they should either decide not to or to procrastinate it…forever. but on second thought, i am thinking that there has been some real living for me -even in the midst of wanting to scream from the tedium- in these last weeks. i have had the joy of re-watching my children born and grow, the joy of seeing my family – even those who have moved into a different plane of existence, the joy of seeing relationships at their best and through challenge, the joy of seeing what time really is.

there is a peace in that.

Scan3

 


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twenty years later

my sister sent me this.  i don't know who to credit, but it's brilliant.

my sister sent me this. i don’t know who to credit, but it’s brilliant.

a year ago yesterday i wrote about an anniversary….it was 19 years since i released my first album. well, that makes this year’s yesterday 20 years since the release concert for that first album! i looked at someone last night and said, “two decades!” which makes it sound like forever ago. in some ways, it is.

fifteen albums and several singles after that first release i sit here at my piano and get lost in thought. thoughts of what next? thoughts of direction – looking back and looking forward. thoughts of relevance. (yes, i have used that before in writing. but it’s so…relevant.)

at 56 i am a different composer, a different performer, a different dreamer than at 36. it doesn’t seem as important to fill any concert venue in order to have impact, in order to resonate with someone in his/her life. i wonder where the next two decades will take me. sheesh, where will the next one decade take me?

i face different challenges now than i did at 36. i’m not writing in interrupted bursts at the piano, in-between toddlers’ requests or needs. i have more uninterrupted time to sit and compose, to write lyrics. hmm…i find that i’m actually better when being interrupted.

my songs are different too. lyrics at 36 were designed for airplay – 3.5 minutes or less. more than that was the kiss of radio-death. lyrics at 56 aren’t designed. in fact, i’m wondering who will listen. how many other pianoplayingsingersongwritercomposers are out there?

i was listening to pop radio while driving the other day and was floored at all the lyrics i would never have written. the lyrics “i’m all about that bass, ’bout that bass, no treble” would never occur to me. so i’m guessing (newsflash!) i’m not cut out for this pop radio thing any more. that’s a no-duh, you’re thinking. and yet, i know that people are still listening. i get feedback (jay’s word:) from people who generously take the time to sit down and jot a note to me about how something i have written touches them. this is huge. this is what makes writers keep writing, composers keep composing…the idea that something they have to say resonates with someone else. although the muse forces us all to continue regardless.

so….where am i going? i’m thinking about recording a new vocal album that is ukulele-based. not because i am a good ukulele player, but because i am not a good ukulele player. it will force me to really think about the lyrics, the melody, the stuff of emotion. i won’t be able to rely on those familiar and beloved 88 keys. it would make me change; it would make me grow. both are good.

i’d like to find a way for all the music that i’ve already recorded to be accessed more…in a fiscally rewarding way. the 319,954 downloads in the first quarter (see post from September 22) didn’t actually help me make a living. and that same thing happens each quarter that goes by. i’d like to think that everything that has been invested in all those albums – all those pieces of music – all that heart – might be able to help me pay my bills. $0.00079 royalty per download isn’t really the way to get there. and all the radio promoters and marketers i’ve paid in the past didn’t need the income from my music to pay their electric bill. they needed the income i paid them. big difference. but genuine iTunes downloads or licensing for movie scores or some wildly lucky viral hit would help.

in the meanwhile, i have to decide to decide. that it doesn’t matter, ahead of time, to know who will listen or what will happen. that if music is to be written, it just must be written. i have no real control over the rest.

twenty years later i think i get it.

www.kerrisherwood.com

itunes: kerri sherwood


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319,954. first quarter 2015.

Screen Shot 2015-09-22 at 5.12.43 PMbmi, one of the major music royalty companies, sent me a statement and a check which i opened today. happy to be a bmi artist, i was grateful to receive the check; i read it first, a natural human reaction. then i pulled up the statement.

my original music had 319,954 plays in the first quarter of 2015. that is: between radio, tv, internet, music program companies, my music has been spun over 319,000 times. in one quarter of a year. now…that sounds like a lot, doesn’t it. one of my big questions these days about my music is – is it relevant? well, apparently, it must be. and so this is reassuring.

now, you would think that would equate to a decent royalty check, the ability for an independent artist to make a living. this is what i made per spin (an average…i am a bit of a math geek)….are you ready? i made a whopping $00.00079 per play. that isn’t even NEAR a PENNY. so let’s see. that means that the total of 319,954 plays has NOT netted me enough to:

1. buy a decent basket of groceries
2. even pay half of my private health insurance premium
3. pay for my dog to have 3 months of heartworm preventative medication and flea and tick preventative medication
4. pay my one-month cell phone bill
5. contribute to half of the mortgage payment
6. pay the minimum payment on my master card bill
7. pay the amount of my monthly parent plus loans for my son’s college fees
8. pay an hour of an entertainment attorney’s time
etc etc etc

it would just cover the electric/gas bill.
it would pay for life insurance.
it would cover a month of car insurance.
it would cover the cat food.
it would cover the water bill.

but. it will not cover any combination of these bills. and, as i pointed out above, there are many it won’t cover at all.

and that brings me to value.

what is the value of music? and, if it is relevant, why is so little value placed on it? how many places have you been, events have you attended (weddings, funerals, dance parties…what would those be without music?), commercials you watched on tv, movies that inspired you, moved you, disturbed you – how would those be without a soundtrack? how many moments have you cherished that would have changed dramatically withOUT the music in that space of time? what does it do to your heart? and how can we place so little value on that?

there were a reported (mind you, this is what is reported, not what is the real total) 19,974 plays on the internet of my original music. this netted me (wait for it) a grand total of $3.61. yes, you read that right. $3.61. i could not even treat you and me to a starbucks for that. i couldn’t even get a happy meal for that. and yet, 19,974 people/entities listened to the music i conceived, wrote, recorded, paid for a recording engineer, mastering engineer, piano technician, miscellaneous equipment, yamaha had a piano delivered to the studio, purchased upc codes and copyrights, had a graphic designer design a cd format, ordered and paid for replicated cds and print art (jackets, tray cards), paid ups to ship boxes upon boxes to the office, paid for marketing materials, paid employees to market and distribute, drove thousands of miles and carried hundreds of pounds of boxes of cds to play concerts, perform at wholesale, retail shows and stores and do radio and tv interviews, uploaded over 200 tracks from 15 albums to itunes, and see that pieces have found their way onto the internet in ways i can’t put my finger on…..i needn’t go on….i’m sure you get the point…. in the days of physical cds and brick and mortar buildings, and even in the days of just itunes downloads that paid artists, there was a chance at treating you to BOTH a happy meal AND a starbucks. but now…..

and so. the music. it’s relevant. and it has value. but who is missing out in this equation??

a few weekends ago i performed for an important event. as with all work, it took preparation and commitment, practice and heart to make sure that my performance supported the event. after it was over, many people commented on how touched they were by this music. one gentleman asked me, “when you aren’t playing music, what do you really do?” really???

i am 56. there is a lot of music left in me to write, record, perform. how do i justify continuing to make this music when each piece that reaches the ears of another living soul pays me less than a penny? do i hope for sheer luck? for an overnight itunes download sensation? or a youtube that goes viral, heaping advertisers at my doorstep?

these are potent questions. what are the answers?

how can i (afford to) live and keep making music? how can i (afford to) live and not keep making music?raw-1

www.kerrisherwood.com

itunes: kerri sherwood