reverse threading

the path back is the path forward


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i didn’t know. [k.s. friday]

i didn't know song box

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yesterday, the senate passed the Music Modernization Act, a complex bill that is supposed to help songwriters in these days of streaming.  as quoted in one article questioning the feasibility of pushing through this bill as is:  “…niche labels and independent musicians face either a zero, or statistically insignificant, chance of a return on their investment through streaming. many report barely paying for a sandwich with their royalties.” (maria schneider, musicanswers.org) yes. creatives are still facing a grotesque misalignment of power and income despite an effort to supposedly be “helped”.

i didn’t know, back when i released my first album, that there would be another…and another…and another…

i didn’t know how vulnerable i would feel each time i released a collection of my soul, turned into tracks of music.

i didn’t know how grateful i would feel each time i stood on stage and spoke to an audience that was there to hear this music – my music.

i didn’t know how many stores, in the early days, would carry these cds (and cassette tapes, way back when), how many times i would be live on QVC-TV, how many radio interviews i would be relishing.

i didn’t know how humbling it would feel that many people would respond to something in my music, something would resonate with them, something would be healing or heartening or touch them.

i didn’t know, through the years, how many thousands of cds would sell, how many boxes i would carry, how many wholesale shows or retail shows i would be present at or how many phone calls i (or wonderful people who worked with me) would make or receive, taking and shipping orders.

i didn’t know that the BMI royalty statements i was getting earlier would soon decline as our world and the internet changed them drastically.  the one i got two days ago for a period of the year included 59,000 performance counts and a $47.47 check.  streaming has made it unnecessary to purchase a physical cd or even pay for and download an artist’s music and so i agree with the writer who said: “streaming revenue for most independent musicians doesn’t even amount to pocket lint.” (m.schneider)

i didn’t know that the yearning inside me to compose and record more music to be released on cds would be stymied by the cost vs earnings debacle that has been created by an industry that doesn’t lift up the independent, while the behemoths remain behemoth.

i didn’t know how sad it would make me.  i didn’t know how it would change me.  i didn’t know i would keep wondering ‘what next?’  i didn’t know i would be seeking answers to where i stand as a composer.  i didn’t know my piano would call from my studio and i would ignore it, feeling betrayed by a profession that should pay my bills like any other.

i just didn’t know.

purchase the physical cd THIS PART OF THE JOURNEY or purchase a download of I DIDN’T KNOW (track 4) on iTUNES or CDBaby

read DAVID’S thoughts on this K.S. FRIDAY

I DIDN’T KNOW from THIS PART OF THE JOURNEY ©️ 1998, 2000 kerri sherwood


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319,954. first quarter 2015.

Screen Shot 2015-09-22 at 5.12.43 PMbmi, one of the major music royalty companies, sent me a statement and a check which i opened today. happy to be a bmi artist, i was grateful to receive the check; i read it first, a natural human reaction. then i pulled up the statement.

my original music had 319,954 plays in the first quarter of 2015. that is: between radio, tv, internet, music program companies, my music has been spun over 319,000 times. in one quarter of a year. now…that sounds like a lot, doesn’t it. one of my big questions these days about my music is – is it relevant? well, apparently, it must be. and so this is reassuring.

now, you would think that would equate to a decent royalty check, the ability for an independent artist to make a living. this is what i made per spin (an average…i am a bit of a math geek)….are you ready? i made a whopping $00.00079 per play. that isn’t even NEAR a PENNY. so let’s see. that means that the total of 319,954 plays has NOT netted me enough to:

1. buy a decent basket of groceries
2. even pay half of my private health insurance premium
3. pay for my dog to have 3 months of heartworm preventative medication and flea and tick preventative medication
4. pay my one-month cell phone bill
5. contribute to half of the mortgage payment
6. pay the minimum payment on my master card bill
7. pay the amount of my monthly parent plus loans for my son’s college fees
8. pay an hour of an entertainment attorney’s time
etc etc etc

it would just cover the electric/gas bill.
it would pay for life insurance.
it would cover a month of car insurance.
it would cover the cat food.
it would cover the water bill.

but. it will not cover any combination of these bills. and, as i pointed out above, there are many it won’t cover at all.

and that brings me to value.

what is the value of music? and, if it is relevant, why is so little value placed on it? how many places have you been, events have you attended (weddings, funerals, dance parties…what would those be without music?), commercials you watched on tv, movies that inspired you, moved you, disturbed you – how would those be without a soundtrack? how many moments have you cherished that would have changed dramatically withOUT the music in that space of time? what does it do to your heart? and how can we place so little value on that?

there were a reported (mind you, this is what is reported, not what is the real total) 19,974 plays on the internet of my original music. this netted me (wait for it) a grand total of $3.61. yes, you read that right. $3.61. i could not even treat you and me to a starbucks for that. i couldn’t even get a happy meal for that. and yet, 19,974 people/entities listened to the music i conceived, wrote, recorded, paid for a recording engineer, mastering engineer, piano technician, miscellaneous equipment, yamaha had a piano delivered to the studio, purchased upc codes and copyrights, had a graphic designer design a cd format, ordered and paid for replicated cds and print art (jackets, tray cards), paid ups to ship boxes upon boxes to the office, paid for marketing materials, paid employees to market and distribute, drove thousands of miles and carried hundreds of pounds of boxes of cds to play concerts, perform at wholesale, retail shows and stores and do radio and tv interviews, uploaded over 200 tracks from 15 albums to itunes, and see that pieces have found their way onto the internet in ways i can’t put my finger on…..i needn’t go on….i’m sure you get the point…. in the days of physical cds and brick and mortar buildings, and even in the days of just itunes downloads that paid artists, there was a chance at treating you to BOTH a happy meal AND a starbucks. but now…..

and so. the music. it’s relevant. and it has value. but who is missing out in this equation??

a few weekends ago i performed for an important event. as with all work, it took preparation and commitment, practice and heart to make sure that my performance supported the event. after it was over, many people commented on how touched they were by this music. one gentleman asked me, “when you aren’t playing music, what do you really do?” really???

i am 56. there is a lot of music left in me to write, record, perform. how do i justify continuing to make this music when each piece that reaches the ears of another living soul pays me less than a penny? do i hope for sheer luck? for an overnight itunes download sensation? or a youtube that goes viral, heaping advertisers at my doorstep?

these are potent questions. what are the answers?

how can i (afford to) live and keep making music? how can i (afford to) live and not keep making music?raw-1

www.kerrisherwood.com

itunes: kerri sherwood