reverse threading

the path back is the path forward


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“they really need to upgrade their font.” (merely-a-thought monday]

font

it runs in the family.  we are font-picky.   truth, we are font-obsessive.

when My Girl was younger and we would make a trip to the library, she would scan along the shelves.  with scorn she would scoff at titles – not because of the title, but because of the font used on the spine.  “it can’t be any good if they didn’t pay any attention to the font they used,” she’d dismissively roll her eyes.

i am known to go on and on about fonts.  d can tell you.  i am consistently surprised at how little regard is given to the chosen font in the delivery of a message – a title – a branding.  i am often heard saying, “what were they thinking?”  and when d can’t relate i text or show 20; i know he will join me in my rant.

we were recently walking in downtown chicago through the neighborhoods heading north with My Boy.  we passed by a barnes & noble.  glancing over, he derisively declared, “they really need to upgrade their font.”  i started laughing when i saw d’s face; i know he was thinking i’m surrounded by them, these font-fussy folks.  i couldn’t be prouder.

you have to admit though.  you have, at least a time or two, noticed a font and either thought, “wow! i love the way that looks!” or “yuck.  that doesn’t fit at all.”  you have been on a website where the front page boasts six or seven different fonts, all different colors, no continuity, no crispness.  yuck.  it’s a mishmash for your eyes and makes you quickly lose interest, likely the opposite of what the site was trying to encourage.

take the title in the image above.  a gift, it is literally the title of a book on one of my shelves.  offering no opinion on the book itself, i just want to say that based on the font for the title merry thoughts i never would have purchased it.  i mean, look at it!  does that look merry to you??  it looks more like a halloween font than any kind of merry font. is it sarcastic font?  is it tongue-in-cheek font?  hardly.  that font would have stopped me.  boom!  no purchase.   what were they thinking?

serifs. sans serif.  the kerning, the capitalization or lack thereof.  the use of punctuation. the color of the font.  overuse of italics.  bold style vs regular.  the amount of clean space.  etc. etc. etc.  all of it.  it all counts.

i love design.  inspired from years and years of watching and listening and learning and probably asking too many questions, sitting over the shoulders of 20 and justine as they worked on album covers and posters and such, i now love working on designing recognition around font or a certain ‘look’, fresh ideas for brands or organizations that seem dated or tired or just boring.  there is no shortage.  look around.  so many graphics.  so little attention to detail.  what are they thinking?

we are never bored driving across town, across the state, across the country.  there i am, in our giant-sign-laden-land, gesturing and ranting, pointing out the billboards with design-police diatribes.  “they really need to upgrade their font!” i announce.

read DAVID’S thoughts this MERELY-A-THOUGHT MONDAY

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this part of the journey. exclamation mark. [k.s. friday]

tpotj song box.jpg

today my sweet momma would be 98.

she was born in 1921 and saw everything change around her. she stood in a world that saw the great depression, world war II, telephones and cars, movies, televisions and news shows reporting on more wars than she could wrap her head around. her husband was missing in action and then a POW shot down over bulgaria, all while she was expecting a baby. she gave birth to their first child while my poppo was still a POW and stood in faith that he would return as that little girl died.

momma built a life with my dad, all the while navigating veteran-ptsd that hadn’t yet been labeled. but she figured it out. she held her ground, both supportive and snapping to action or to “words” as she would call arguments between them.

my sweet momma wore stockings and pumps “to business” and had housecoats with snaps, long flowing mumus and finally, at long last, blue jeans and keds for relaxing. momma drove a mean stick shift and, because they were a one-car family for the longest time, walked to the king kullen and dairy barn for groceries and milk. she turned her very green thumb over to my dad after he retired, likely to keep him out of her hair for a bit of time.

she volunteered as the girl scout president and in aarp alongside my dad. she loved wood and glass; she loved to paint with oils. she loved lists and calendars and math and writing and doing the laundry any time she was stressed. she wrote old-fashioned letters with pen and paper. she adored her word processor and then the computer and finally, her beloved iphone. anything to stay in touch. she texted, she called, she facebooked, she mistakenly took pictures of the ceiling and sent them on errant trips out to the ethers. momma loved to coffee sit and have english muffins or crumb cake or danish or chocolate chip cookies or pie. and she made extra homemade french fries every time she knew I was visiting so we could sit, drink iced tea, eat cold french fries and talk.

she didn’t let fear overtake her. she was strong in every way. she credited being from new york, but i credit just her – she just went with the flow and sort of ignored anything that got in the way, including any physical challenge that presented itself. two days after a double mastectomy at 93 she sat on the side of the hospital bed and, in good humor, sassed everyone around.

she loved that everyone called her beaky. and i mean everyone.

her journey was long, her experiences rich. she was an exclamation mark in life. she celebrated people and love and moments and I miss her.  so much.

but it is part of my journey to miss her.

each of us bring to our journey our own punctuation. sometimes i think i am an ellipsis, but i realize that applies to all of us. we go on…

if i got to choose what singular punctuation i would want to be, i would want to be an exclamation mark, just like my sweet momma. for this part of my journey. for every part of the journey.

download THIS PART OF THE JOURNEY on iTUNES or CDBaby

read DAVID’S thoughts on this K.S. FRIDAY

momma, d & k website box

THIS PART OF THE JOURNEY ©️ 1998, 2000 kerri sherwood


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the grammar police in my head. [merely a thought monday]

EdPro

i blame my sweet momma.  i cannot avoid seeing spelling errors, grammar errors, punctuation errors in the newspaper, on newsletters, signs, websites, billboards.  we were perusing a website the other day and came across this headline.  it’s an irony that the word “prograMing” (with one M) was used next to the word “educational”… i mean, exactly how “educational” can the programming be if it can’t even be spelled correctly?  aaack. it’s one of those little things that makes me a little bit crazy.  i can’t help it.

that fact (that it makes me a little bit crazy) doesn’t exempt me from mistakes of my own.  certainly, i have racked up a few too.  but my momma was one-of-those-people who made me use a dictionary at all times and would point out the correct usage of punctuation and grammar.  and i am grateful to her!  she would say, “if you aren’t sure, look it up.”

you’ve all seen something along the lines of this:

Screen Shot 2018-10-07 at 3.10.41 PM

it’s true.  it’s a little thing, but in these days of so many wrongs, every little thing done right counts.  even if it’s a mere comma.  even if it’s the apostrophe after the word “it” or, the (correct) absence of an apostrophe to pluralize a noun.   “dog’s” for “dogs” makes me, yep, a little crazy.  (geesh…thank you, momma!)

we were driving through alabama on a back road; it had taken us south toward florida over 100 miles and the scenery was pretty varied.  alabama is an interestingly textured state – from the duct tape letters spelling out “deer rendering” on a black plastic sign hanging next to a long overgrown dirt driveway to the vast cattle ranches with big houses and multiple outbuildings.  but there was one place that we passed that made us just keeeeeeep gooooooing, although i do wish we had stopped to take a photograph.  since we didn’t, david drew you a picture.

are you ready for this?  it was a skating rink.  named – sharpshooters skating rink.  now, despite the pristine spelling and grammar with an itty-bitty punctuation error, some words just shouldn’t ever be put together.   agreed?

sharpshooters skating rink jpegBIG

read DAVID’S thoughts on this MERELY A THOUGHT MONDAY

not our best morning minturn website box